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Why choose me as your technology lawyer

  Technology law is an area that has expanded and developed over time, exactly like technology has. I first studied technology law in the 90’s, when it basically consisted of looking at cases where celebrities had had their names used by someone else in a domain name, and were then being asked to pay huge…

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Privacy. How do you protect the privacy of your customers and what are your obligations?

“Ransomware”, “Hacking”, “Cybercrime” are commonly used terms in today’s on-line world.  If you store information electronically the information is at risk of being accessed, stolen, destroyed or even held to ransom.  Yes, this is true.  Small businesses are being targeted by scammers who hack into computers and lock access and only granting the access when…

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Copyright and content marketing – information has never been more freely available than right now, so how do you make the most of this opportunity without infringing copyright?

The internet has provided a new avenue to share information, especially for creative works.  We now have a worldwide platform to spruik our wares, educate others and promote our businesses.  On the flipside, there is now more pressure to create content.  We need to populate our websites, social media pages and blogs and of course…

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How to avoid being a SPAMMER

I am getting SPAMMED.  For over one year I have been receiving emails from an overseas on-line store.  I can’t unsubscribe.  I can’t contact the company.  I can’t make it stop.  Sending SPAM messages can lead to large penalties but mostly it’s bad for business – because it’s annoying!  SPAM laws apply to electronic messages,…

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Running a competition – legally

You!  For taking the time to understand your obligations when running a competition. I am often asked questions about the laws that apply to running competitions.  Which is great, because the majority of competitions that I see offered by small business, especially on social media don’t comply with the laws.  What laws you ask? Well…

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Misleading and deceptive advertising – If it’s not what it says it is on the box, you might want to reconsider you packaging, here’s why…

The creative juices are flowing and finally you get to start communicating with your ideal customers and clients.  Whether you are working on your website, social media, print, television and radio, there are key legal mistakes that should be avoided. False and Misleading statements. While it is tempting to promote yourself or your product as…

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Is my business name too similar to another? Updates to Business Name Laws

You have found the perfect name for your business, and then part way through registering, you are told the name is unavailable.  But you checked, no-one else had the exact same name.  In July 2015 the rules for deciding whether a name is identical, or nearly identical to another were expanded.  When considering whether a…

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Negotiation tips

“For every minute you are angry you lose sixty seconds of happiness.” – Ralph Waldo Emerson. I am sharing this quote as a reflection of Base Legal’s approach to negotiations. The foundation or ‘base’ of my service is to assist clients to navigate the legal system in a down to earth, cost effective way. Here…

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