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The Base Legal Blog

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Copyright and content marketing – information has never been more freely available than right now, so how do you make the most of this opportunity without infringing copyright?

April 16, 2016

The internet has provided a new avenue to share information, especially for creative works.  We now have a worldwide platform to spruik our wares, educate others and promote our businesses.  On the flipside, there is now more pressure to create content.  We need to populate our websites, social media pages and blogs and of course…

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How to avoid being a SPAMMER

April 5, 2016

I am getting SPAMMED.  For over one year I have been receiving emails from an overseas on-line store.  I can’t unsubscribe.  I can’t contact the company.  I can’t make it stop.  Sending SPAM messages can lead to large penalties but mostly it’s bad for business – because it’s annoying!  SPAM laws apply to electronic messages,…

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Running a competition – legally

April 5, 2016

You!  For taking the time to understand your obligations when running a competition. I am often asked questions about the laws that apply to running competitions.  Which is great, because the majority of competitions that I see offered by small business, especially on social media don’t comply with the laws.  What laws you ask? Well…

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Misleading and deceptive advertising – If it’s not what it says it is on the box, you might want to reconsider you packaging, here’s why…

March 31, 2016

The creative juices are flowing and finally you get to start communicating with your ideal customers and clients.  Whether you are working on your website, social media, print, television and radio, there are key legal mistakes that should be avoided. False and Misleading statements. While it is tempting to promote yourself or your product as…

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Is my business name too similar to another? Updates to Business Name Laws

August 30, 2015

You have found the perfect name for your business, and then part way through registering, you are told the name is unavailable.  But you checked, no-one else had the exact same name.  In July 2015 the rules for deciding whether a name is identical, or nearly identical to another were expanded.  When considering whether a…

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Starting your business while still an employee? Here are some tips for you.

January 12, 2015

It is common to start a new business while still being an employee so here are a few tips to make sure you don’t start on the wrong foot.  You should check your employment contract, and any internal policies that your employer may have in place.  Specifically, you need to understand if you are bound…

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Negotiation tips

December 12, 2014

“For every minute you are angry you lose sixty seconds of happiness.” – Ralph Waldo Emerson. I am sharing this quote as a reflection of Base Legal’s approach to negotiations. The foundation or ‘base’ of my service is to assist clients to navigate the legal system in a down to earth, cost effective way. Here…

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Consumer Law

November 29, 2014

Did you know that signs that say “No Refunds” are illegal under the Australian Consumer Law. Why? Because the law states when refunds are or are not available.  Consumer rights are stipulated in law, regardless of what your terms and conditions may be. Confused about when you must give a refund?  I’m not surprised!  The…

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