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The Base Legal Blog

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Advice for Disrupters

March 8, 2017

A lot of the starts-ups that I work with, especially the technology start-ups, are doing something completely different with their business. This might be operating a traditional business in a new way – such as myself, offering online Legal Services at a fixed fee – or it could be doing something completely new. I spend…

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Fair dealing week – Learn about copyright and protect your own work

February 20, 2017

I am blessed to be able to work with a lot of creative individuals – designers, developers, photographers. The protection of their copyright is probably the most significant concern that ‘creatives’ approach me with to discuss. Even more than making sure they get paid. On the flip side, I also have conscientious clients that ask…

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Protecting information – minimising risk to your business

February 10, 2017

Internet security is becoming increasingly topical and is at the forefront of conversation in the business community. There have been large companies subject to internet security risks and has either been hacked or had personal information stolen or leaked. Small businesses have also been targeted and have had their business information held for ransom. The…

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Why choose me as your technology lawyer

January 23, 2017
Technology Lawyer

  Technology law is an area that has expanded and developed over time, exactly like technology has. I first studied technology law in the 90’s, when it basically consisted of looking at cases where celebrities had had their names used by someone else in a domain name, and were then being asked to pay huge…

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Privacy. How do you protect the privacy of your customers and what are your obligations?

June 30, 2016
Privacy - your legal requirements in business

“Ransomware”, “Hacking”, “Cybercrime” are commonly used terms in today’s on-line world.  If you store information electronically the information is at risk of being accessed, stolen, destroyed or even held to ransom.  Yes, this is true.  Small businesses are being targeted by scammers who hack into computers and lock access and only granting the access when…

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Managing a Facebook page – Facebook can be a minefield for defamation of businesses and individuals, how do you stay on top of your Facebook page and stay legal? 

May 14, 2016

Before social media when customers were not happy with the service or quality of goods then they made a complaint by phone or in person.  Now, with the introduction of social media, the ability to complain is easier than ever.  No longer do we have to jump in the car, drive down to the shop…

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Copyright and content marketing – information has never been more freely available than right now, so how do you make the most of this opportunity without infringing copyright?

April 16, 2016

The internet has provided a new avenue to share information, especially for creative works.  We now have a worldwide platform to spruik our wares, educate others and promote our businesses.  On the flipside, there is now more pressure to create content.  We need to populate our websites, social media pages and blogs and of course…

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How to avoid being a SPAMMER

April 5, 2016

I am getting SPAMMED.  For over one year I have been receiving emails from an overseas on-line store.  I can’t unsubscribe.  I can’t contact the company.  I can’t make it stop.  Sending SPAM messages can lead to large penalties but mostly it’s bad for business – because it’s annoying!  SPAM laws apply to electronic messages,…

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Running a competition – legally

April 5, 2016

You!  For taking the time to understand your obligations when running a competition. I am often asked questions about the laws that apply to running competitions.  Which is great, because the majority of competitions that I see offered by small business, especially on social media don’t comply with the laws.  What laws you ask? Well…

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Misleading and deceptive advertising – If it’s not what it says it is on the box, you might want to reconsider you packaging, here’s why…

March 31, 2016

The creative juices are flowing and finally you get to start communicating with your ideal customers and clients.  Whether you are working on your website, social media, print, television and radio, there are key legal mistakes that should be avoided. False and Misleading statements. While it is tempting to promote yourself or your product as…

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